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Types of Marketing
By admin | February 13, 2009
There are many different types of marketing efforts you can practice when you have a business. These include press release campaigns, advertisements, media announcements, and online advertising. You may find that some methods are cheaper than others and even more effective.
Marketing can be extremely expensive if you have a brick and mortar business and you are targeting a local city or community. Billboards can cost thousands of dollars based on their location and the amount of traffic passing by them everyday. A spot on a television commercial during prime time can cost you nearly $50,000 for just 20 seconds of air time. Marketing efforts are outrageously expensive but there are ways to go about it without spending so much money.
One very effective marketing method is the use of press releases. A press release is usually sent to newspapers, television stations, radio stations, and other media outlets. They are beneficial for announcing to the public about news and events occurring within a business, new grand openings, sales, and other things. When these are sent out to a media outlet they may be used as a story or they may not be used at all. Usually a newspaper will ad the event to a list of things occurring in the local calendar.
When you use marketing methods like press releases it is important to be clear about the type of business you have. If you sell artificial Christmas trees then you may want to start your campaign a few months prior to the holiday season. Send out press releases for the announcement of big sales on artificial Christmas trees and lighted palm trees. The media outlets do not charge a dime to advertise for you about these events.
Online marketing efforts are essentially free if you practice them yourself. You can hire marketing companies or even a professional writer to work for you and they can do an outstanding job as well. Online marketing efforts work for an online business. If you do not have a website it may be hard to practice marketing efforts on the web without a site. However, many news stations, newspapers, and other media outlets are on the web and they have many reader. The best thing you can do is practice online advertising methods like press releases, announcements, email campaigns, and more. You should have a website if you do not already. This will allow you to generate more customers to your business and it will expand your client base to more than just your local community.
Marketing efforts can be extremely expensive to practice if you have a brick and mortar company. There are many ways to market a business which include billboards, newspaper ads, commercials on the local channels, and much more. All marketing campaigns should include press releases to get the ball rolling on bringing in interested customers. If you have an online business there are many things you can do for marketing efforts. These things include press releases, article writing and submission, email campaigns, and much more.
Article source: http://www.architectspot.info/blog/types-of-marketing/
Topics: Types of Marketing |